Artisans who want to turn their passion into profit need look no further: with a combination of inspiration and practical knowledge–plus hundreds of images–this comprehensive guide offers the most solid and current information on the crafting business. It goes way beyond just the crafts show: everything is covered, from developing a product to drafting a business plan, from marketing to exhibiting in galleries. There are numerous interviews with prominent people throughout the industry, along with a discussion of craft economy as a whole and the challenges you might face along the way. Learn how to efficiently design your product, set up a studio, hire employees, and set prices. Crafters will appreciate the encouraging message on keeping one’s creative spirit alive.

Introduction . . . . . . . . . . . . . . . . . . . . .   6

Building Good Foundations . . . . . . . . . 10

Perspective: Roberta
& David  Williamson . . . . . . . . . . . . . 24

Perspective:  Beth Mueller . . . . . . . 28

Writing Your Plan . . . . . . . . . . . . . . . . . 30

Perspective:
Bonnie Laing-Malcomson . . . . . . . 37

Making It Legal  . . . . . . . . . . . . . . . . . . 40

Perspective:  Wendy Rosen . . . . . 47

The Pricing Game  . . . . . . . . . . . . . . . . 50

Perspective: Rebecca Sive . . . . . . 56

Off to Market  . . . . . . . . . . . . . . . . . . . .60

Perspective:  Tara Silberberg . . . . 80

Thriving on the Show Circuit . . . . . . . . .84

Perspective:  Stacey Jarit . . . . . . .102

Opening the Gallery Door . . . . . . . . . . 106

Perspective:  Leslie Ferrin . . . . . . 116

Perspective:  Kari Lonning . . . . . 120

Spinning the Web . . . . . . . . . . . . . . . . 122

Perspective:   Toni Sikes . . . . . . . 127

Perspective:   Jean McLaughlin . 128

Developing Positive
Customer Relations . . . . . . . . . . . . . . . 132

Perspective: Elizabeth Stahl. . . . . 140

Lasting Impressions . . . . . . . . . . . . . . .142

Perspective:  Tim Barnwell . . . . . . 154

Nothing Breaks . . . . . . . . . . . . . . . . . . .156

Perspective:
Carol Sedestrom Ross. . . . . . . . . . 160

Trade and Technology . . . . . . . . . . . . . .162

Perspective:  Meryl Waitz . . . . . . . 168

Perspective:  John Russell . . . . . .170

Nurturing Your Creativity . . . . . . . . . . . .172

Charts . . . . . . . . . . . . . . . . . . . . . . . . . . 176

Author Biography . . . . . . . . . . . . . . . . . .180

Acknowledgments . . . . . . . . . . . . . . . . .181

Index  . . . . . . . . . . . . . . . . . . . . . . . . . . .182